Single Color Emotions and Preference of Persimmon and Indigo-dyed Fabrics : A Cross-Cultural Comparison of Korea and China
Vol. 62, No. 1, pp. 11-19,
Feb. 2025
10.12772/TSE.2025.62.011
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Abstract
This cross-cultural study was purposed to describe color emotional aspects of fabric dyed with persimmon and indigo in order to enhance the range of products employed in fashion and textile design in global market. Precisely, we attempted to compare Koreans and Chinese focusing on deriving significant physical colorimetric attributes to quantify their color emotion and preference of the dyed fabrics. As results, some significant cross-cultural differences for color emotions and preference were found including that persimmon-dyed cotton fabrics were perceived as more traditional in color by Koreans than by Chinese while indigo-dyed ones were felt by Chinese as coloring more pleasant. Color emotions by each national observers were found as significantly correlated with colorimetric properties. Finally, preference to color of a set of cotton fabrics dyed with persimmon and indigo was also quantified for each nation using objective color saturation, CIE C which was more closely correlated with color preference, which could be utilized to design more sensible naturally dyed fabric for international consumers.
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