Comparison of Consumer Attitudes Towards Fashion Luxury Rental Shops -Focusing on the Women Consumers of Seoul and Shanghai- 


Vol. 54,  No. 3, pp. 146-156, Jun.  2017
10.12772/TSE.2017.54.146


PDF
  Abstract

The purpose of this study is to investigate the attitudes of women consumers towards fashion luxury rental shops, considering the sustainability, rental motivations, rental benefits, and rental limitations of luxury goods. A total of 400 women consumers (aged 20−50), from students to workers and housewives, living in Shanghai and Seoul, with experience in purchasing luxury goods were selected. The results are as follows: Rental motivation was bundled into one concept and called rental intention. Rental benefits consisted of two factors; the utilization of economic experience, and room space and environment. The rental limitations consist of three factors; reliability insecurity, ownership attachment, and hygiene and complicated procedure. In addition, Shanghai consumers showed higher intention to use luxury rental shops than Seoul consumers; that is, rental motivation and conformity/boasting were higher. The benefits of utilization of economic experience did not differ; however, room space and environment were high in Shanghai consumers. There was no difference in reliability insecurity, ownership attachment and hygiene of the rental market. Shanghai consumers, however, showed higher complicated procedure.

  Statistics
Cumulative Counts from November, 2022
Multiple requests among the same browser session are counted as one view. If you mouse over a chart, the values of data points will be shown.


Search
(IN TITLE, AUTHOR, ABSTRACT,KEYWORDS)

Advanced Search ▼

POPULAR KEYWORDS
(TOP 10 KEYWORDS)

Recent Publications
(LAST 3 YEARS)

pISSN : 1225 - 1089
eISSN : 2288 - 6419

한국연구재단 우수등재학술지 유지 (2022년)