Study of Consumer Perception for Clothing Comfort and Garment Attributes
Vol. 58, No. 2, pp. 65-71,
Apr. 2021
10.12772/TSE.2021.58.065
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Abstract
This research aims to determine consumer perceptions on clothing comfort and
the importance of clothing attributes. A questionnaire survey was conducted to evaluate
consumers’ perceptions toward clothing comfort. Multivariate statistical tools, namely principal
component analysis and analysis of variance, were used to analyze the data. The findings
of the study indicate that most consumers prefer thermophysiological comfort.
According to the consumers, the most significant clothing attributes are comfortable feel,
fabric quality, fabric softness, fit, and color. The results of this study can therefore be used
as a guideline to ensure the comfort needs of consumers and to make effective decisions
for product development and marketing of ready-to-wear garments.
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