소비자 특성에 따른 패션 커스터마이징 시스템 선호수준에 관한 연구 


58권  5호, pp. 259-266, 10월  2021
10.12772/TSE.2021.58.259


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  요약

The demand for mass customization is increasing recently due to the diversification of consumers' tastes as well as the advancement in production technology. Therefore, it became essential for consumers to participate in product design and production stages as prosumers. In this case, guidelines on how and at which stage the consumers should be engaged are necessary. In this study, a methodology has been developed that determines the level of customization service according to the customer types, which is essential in establishing an effective marketing strategy required for the mass-customized production of fashion products. For this, a series of fashion customization service experiences were provided to consumers in their 20s and 30s, and a comprehensive survey was conducted to classify the consumer types into four categories. The customization level of the system was set to three and it was found that there was a significant difference in the preferred level of customization service for each consumer type.

  통계
2022년 11월부터 누적 집계
동일한 세션일 때 여러 번 접속해도 한 번만 카운트됩니다. 그래프 위에 마우스를 올리면 자세한 수치를 확인하실 수 있습니다.

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pISSN : 1225 - 1089
eISSN : 2288 - 6419

한국연구재단 우수등재학술지 유지 (2022년)