Development of a Prototype Fashion Shopping Application based on Interactive Video
Vol. 58, No. 6, pp. 328-337,
Dec. 2021
10.12772/TSE.2021.58.328
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Abstract
A new commerce model using interactive video has been proposed to overcome
the limitations and improve the performance of V-commerce and Live commerce
that have become the leading shopping trends in the prolonged global untact era. For this,
a series of surveys were conducted on the main target group of women in their 20s in
order to investigate the limitations of V-commerce and Live commerce as well as to understand
the usage status and overall satisfaction level. Among the respondents of the preliminary
survey, those who had a high interest in fashion and had experience in using Vcommerce
and Live commerce were selected for in-depth interviews. Their specific experiences
and needs were analyzed through the interview, and the direction of IV commerce
was derived based on this. Then, a prototype shopping application was developed to
investigate the user satisfaction. It was found that the satisfaction level of IV commerce was
higher than those of V commerce or Live commerce.
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