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Consumers’ Color Memory of Fashion Products in Live-Streaming E-commerce: Effects of Clothing Color and Color Combination
Eugene Lee Sungwoo Moon Youngjoo Chae
Vol. 26, No. 5, pp. 2233-2247, May 2025
10.1007/s12221-025-00921-4
Vol. 26, No. 5, pp. 2233-2247, May 2025
10.1007/s12221-025-00921-4
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